An inevitable product of the post capitalism world is the availability of excess. The privileges of the value of excess and that such frivolity may not be readily available to any Tom, Dick, and Harry or any Schmuck or regular Joe out there. An anomaly in our new world is the product of wealthy, affluent, and powerful persons. That which is produced by the fuel of supply and demand is the undeniable abnormality of certain persons possessing the privilege of excess and with excess as a marketable variable business owners or capitalists cater to this market by providing a range of products that a regular person would find ridiculous.
Like they say, a rich man’s taste varies from the regular Joe. The same goes for the blue bloods or aristocrats of old and with those tastes come a market that most persons like you and me would find strange or even contemptuous but such is the way of the world.
Cocktail drinks have become a staple in human civilization. Like the old vices of the years gone by, alcohol has cemented itself as one of the cornerstones in human civilization, a silent partner you might add, or a silent hero that skates through the life of prominent and well to do individuals in human history.
Like the fashioned ale of Irish revolutionaries to the libations of the Roman Empire, where Caesar himself would partake of on the eve of battle or the beverages that toasted the unions of royal families in marriages that combine nations that would influence the course of world history. Alcohol has played its part from historical contributions to blunders of the world that help contribute to our history today and like all contributions it would only pay envy to those who are unable to participate in it.
From the nations of the new world lay rest some of the hottest spots for a drink and there is no place like New York which is home to the $10,000 Dollar Martini. A hotel in New York is known for serving this exquisite cocktail, not a stranger to rock stars, business moguls, affluent pedigrees, and generational tycoons, this Martini is served with a diamond with the drinker’s choice.
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However, this little drink as we like to call it cannot be served over the counter. Like all five star hotels and their procedure, this would require a three day reservation and a corresponding appointment with a jeweler. Depending on the buyer’s preference, he can select the carat count and the value of the diamond. The serving of such cocktail is not only accompanied with an exquisite martini cocktail but it comes with its own private security and courier.
Now, if you just hit the lotto; don’t expect to come waltzing in and hoping to order one of these off the counter by whim. Standard hotel protocol dictates that such be preceded by a selection of those availing of these services. Like all five star hotels, they are not interested in money more so of their reputation and the notoriety. A preferred selection would be those celebrating engagements and anniversaries.
For simple folk, there is what we call a $1000 cocktail, a far stretch from the $10,000 martini. However $1000 cocktails also offer some level of taste and exclusivity, kind of like a regular Joe trying to set himself apart from the rest of the Joe. In occasion of celebrations of a certain accomplishment or what not, whatever the case there is,nothing that sets the mood straight than a Kentucky Derby Mint Julip. Most of you guys know a Mint Julip as some soft drink that is ideal for relaxation, well in the Kentucky derby; there is hardly any place to relax as there are millions of dollars at stake as one of the widely celebrated gambling events of the year.
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The Kentucky Derby Mint Julip is an oddly distinct class of cocktail which is often served to a majority of persons present in the Kentucky Derby. The cocktail is primed with distilled Woodford Reserve Bourbon and mixed with mint imported directly from Morocco and a selected sugar preference all catered from the southern Pacific. What makes this Mint Julip distinct from the rest is the use of Arctic ice as an equalizer of the entire concoction. That’s right, you heard me right, the cocktail uses arctic ice as a taste balance. Now, before you start grinding on the pretentious factor of using arctic ice in the drink, I will remind you that regular ice differs variably from regular ice. Arctic Ice has certain minerals that offer up a different taste which brings the entire cocktail into full circle. Secondly, the idea of this cocktail is to inculcate a degree of exclusivity since the value of excess as a privilege extends beyond the money paid for but also the notoriety and prestige of having purchased such a drink out of sheer whim and not because of the attempt to be perceived as affluent and distinguished. If you’re buying such for the sole purpose as mentioned earlier then such a drink is not for you. The idea is the whimsical nature of a person that brings the demand for these types of drinks.
In Las Vegas, the home of the excess and landmark of wrong decisions and great times pays homage to the $10,000 Ono Champagne Cocktail. The idea of Vegas is to sell the concept of fantasy and paradise; it is a place where one does what one could not do in the ordinary course of his life and to let him get away with such a decision. The idea of fantasy comes with luxury and such an experience is readily marketable by the tycoons that run it.
The land of luxury offers frivolity in a scale greater than intended and adds certain factors that overall ameliorate the Vegas experience. One of the ways this is done is by offering age old wine, champagne, or cocktails with gold or silver ornate china. One such example is the serving of rare 1981 age old champagne brewed to perfection in an 18karat gold champagne glass and as a bonus adds a brand name cognac that only leaders of nations can afford. This entire theme plays in to the fantasy experience Vegas offers and the mere offering of these luxurious items are merely the tip of the iceberg.
Paris on another note offers the selling point of taste and exclusivity. A far cry from the scathing downward economic turn France is suffering today. Despite the growing skepticism of Paris as place of excess, there are still establishments that offer the privilege of excess. The Ritz-Paris Sidecar sits on a $1600 price tag; it comprises an 1800 year old Cognac as the primer mixed with lemon juice and champagne served at the Hemingway Bar in the Ritz Hotel. This little cocktail offers a luxurious experience while sitting back and relaxing in the Hemingway Bar.
One luxury hotel offers a simple exquisite margarita, it isn’t any of the thousand dollar cocktails mentioned earlier, but the place it’s sold at isn’t any one of the run in the mill day made hotels, this little margarita with its reasonable luxury price is offered at Trump Tower. Now this goes without saying that a $50 Trump Margarita doesn’t compare with you chilling at Trump Tower and that is certainly saying something.
The last but not the least is the ideal drink for the successful bachelor. Nothing says more about wealth, complexity, and swagger than the Macallan Single Malt Whiskey. This drink practically spells out sophistication in such a glass of this 50 year old aged whiskey comfortably settled in the palm of your hand. This wonderfully crafted drink is being readily marketed by five star hotels in Dubai. Home too many entrepreneurs and capitalists; the place practically exudes notoriety and exclusivity, a place of luxury that many establishments could never rival.
After all such drinks and methods, we come to the conclusion that despite all the luxury in the world, it is important to know that it’s not the drink that makes the person but the one who partakes of it. The facet of luxury is not premised on perception but merely for the sake that one is capable of affording such frivolity without breaking the bank. Many people have this notion that luxury is pretentious and overrated but such concepts only flew from the tongue of those who could even imagine or comprehend the complexity of luxury. It is neither boast nor pride; it is the idea of availing on whim. Luxury is a market for those who can spend willingly and not those who spend that puts in a second thought.
While there are certainly more drinks that cover luxury, the above mentioned are one of the popular ones that have red flagged the tourism and luxury industry. If you’re looking to avail of these, it is important to remember that it’s not the drink that makes the man but the man that governs the drink.
So, did you know about these drinks?